Nadi-儿童骑行/福特挑战赛
Ford Challenge
Ford Challenge
UX/UI Designer
UX/UI Designer
Team competition
Team competition
2024.3-2024.5
2024.3-2024.5
Stage 1. Usability Audit
Initiated the project with a comprehensive usability audit of the existing app, employing heuristic evaluation, user interviews, and performance analytics to identify friction points. This audit revealed significant areas for improvement, particularly in the app's navigation system, goal tracking features, and social engagement mechanisms.
Stage 2. Design Strategy
Formulated a redesign strategy that prioritizes a simplified user flow, enhanced data visualization for goal tracking, and new features to foster community engagement among users. Developed a detailed design roadmap, categorizing changes into short-term fixes and long-term enhancements, to guide the redesign efforts effectively.
Stage 3. Prototype Development
Wireframing: Undertook the redesign of core app screens and user flows, addressing the audit's findings. Emphasized the creation of a more intuitive and goal-oriented user journey, reducing cognitive load and enhancing the overall user experience.
High-Fidelity Prototyping: Leveraged Adobe XD to construct detailed prototypes that brought the new design to life. These prototypes featured a refined aesthetic that aligns with the motivational needs of fitness enthusiasts, showcasing the app's enhanced functionality and interactivity.
User Interface Design: Revamped the app's visual identity, incorporating vibrant colors and dynamic elements that motivate users to engage with their fitness goals actively. Carefully selected typography and iconography that resonated with the app's target demographic, ensuring the interface is not only beautiful but also functional.
Stage 1. Usability Audit
Initiated the project with a comprehensive usability audit of the existing app, employing heuristic evaluation, user interviews, and performance analytics to identify friction points. This audit revealed significant areas for improvement, particularly in the app's navigation system, goal tracking features, and social engagement mechanisms.
Stage 2. Design Strategy
Formulated a redesign strategy that prioritizes a simplified user flow, enhanced data visualization for goal tracking, and new features to foster community engagement among users. Developed a detailed design roadmap, categorizing changes into short-term fixes and long-term enhancements, to guide the redesign efforts effectively.
Stage 3. Prototype Development
Wireframing: Undertook the redesign of core app screens and user flows, addressing the audit's findings. Emphasized the creation of a more intuitive and goal-oriented user journey, reducing cognitive load and enhancing the overall user experience.
High-Fidelity Prototyping: Leveraged Adobe XD to construct detailed prototypes that brought the new design to life. These prototypes featured a refined aesthetic that aligns with the motivational needs of fitness enthusiasts, showcasing the app's enhanced functionality and interactivity.
User Interface Design: Revamped the app's visual identity, incorporating vibrant colors and dynamic elements that motivate users to engage with their fitness goals actively. Carefully selected typography and iconography that resonated with the app's target demographic, ensuring the interface is not only beautiful but also functional.
Nadi-儿童骑行/福特挑战赛
Stage 4. User Feedback & Refinement
Facilitated user testing with a diverse group of app users, gathering insightful feedback on the redesign. This phase was crucial in identifying unforeseen usability issues and validating the effectiveness of the new design elements. Iterative refinements were made based on this feedback, fine-tuning the app's interface to maximize user satisfaction and engagement.
Stage 5. Implementation & Launch Support
Collaborated closely with the development team to ensure a smooth transition from design to implementation. Provided ongoing support and guidance during the development phase, addressing any design-related challenges that arose. Played a key role in the app's successful relaunch, monitoring user feedback and engagement post-launch to inform future updates.
Stage 4. User Feedback & Refinement
Facilitated user testing with a diverse group of app users, gathering insightful feedback on the redesign. This phase was crucial in identifying unforeseen usability issues and validating the effectiveness of the new design elements. Iterative refinements were made based on this feedback, fine-tuning the app's interface to maximize user satisfaction and engagement.
Stage 5. Implementation & Launch Support
Collaborated closely with the development team to ensure a smooth transition from design to implementation. Provided ongoing support and guidance during the development phase, addressing any design-related challenges that arose. Played a key role in the app's successful relaunch, monitoring user feedback and engagement post-launch to inform future updates.
There is a certain sense of sustainability
Material life has been satisfied, and people begin to pursue spiritual world. They are more likely to contribute to a sustainable future compared to less affluent families.
Material life has been satisfied, and people begin to pursue spiritual world. They are more likely to contribute to a sustainable future compared to less affluent families.
Pay attention to the community image
These families care about themselves and their community and have more opportunities for involvement.
These families care about themselves and their community and have more opportunities for involvement.
children's family
Opportunities to cultivate the next generation's awareness of sustainable development.
Opportunities to cultivate the next generation's awareness of sustainable development.
Relatively large family base
Compared to more mature and prosperous families, there are relatively more of these types of families, with more users.
Compared to more mature and prosperous families, there are relatively more of these types of families, with more users.
Outcomes
The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.
Outcomes
The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.
positive
There is a certain awareness of sustainability; there is enough money to invest in the family
There is a certain awareness of sustainability; there is enough money to invest in the family
＋
negative
If the change will affect their quality of life, they are more inclined to maintain the status quo; lack of time
If the change will affect their quality of life, they are more inclined to maintain the status quo; lack of time
Research material source: Gengame's Smart Energy Savings (SENS) project
Research material source: Gengame's Smart Energy Savings (SENS) project
案例分析
Teho
专注推广安装节能设备
初期付出成本高，阻碍大
APP无法长期留存用户
Teho
专注推广安装节能设备
初期付出成本高，阻碍大
APP无法长期留存用户
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
pain points
pain points
Design direction and business goals
Design direction and business goals
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Limited weekend activities are difficult to meet social and educational needs
Limited weekend activities are difficult to meet social and educational needs
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Time is running out
Time is running out
Time is running out
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Limited weekend activities are difficult to meet social and educational needs
Limited weekend activities are difficult to meet social and educational needs
Limited weekend activities are difficult to meet social and educational needs
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
Not sure what can be done {{}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
Not sure what can be done {{}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
功能架构
对以上主要功能做进一步的梳理
功能架构
对以上主要功能做进一步的梳理
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Plan 1
[Weekly Challenges: Forming PK between Parent-Child Families in the Community, PK between Parents and Children]
By engaging children and allowing them to supervise each other through PK, it avoids increasing parental management pressure. This achieves the goal of involving children and parents in sustainable activities together. Also, by being aware of the dynamics of other families, it helps to reduce feelings of loneliness. Ultimately, it helps to enhance the atmosphere of sustainable efforts in the community.
In order to preliminarily validate the design proposal, I conducted lo-fi tests to gather user feedback. Due to time constraints, I was unable to reach the actual target families, so I sought feedback from UX classmates and teachers to aid iteration.
In order to preliminarily validate the design proposal, I conducted lo-fi tests to gather user feedback. Due to time constraints, I was unable to reach the actual target families, so I sought feedback from UX classmates and teachers to aid iteration.
Lo-fi测试反馈及过程
Lo-fi测试反馈及过程
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Currently, due to time constraints and implementation difficulties, I have initially designed the daily functional part. The weekend activities section has a lower priority due to its involvement in the planning of activities from multiple parties. Currently, it only remains at the stage of outlining the general functional flow in the online framework, without delving into specific details of thought and design.
Currently, due to time constraints and implementation difficulties, I have initially designed the daily functional part. The weekend activities section has a lower priority due to its involvement in the planning of activities from multiple parties. Currently, it only remains at the stage of outlining the general functional flow in the online framework, without delving into specific details of thought and design.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
Design Thinking
Future Iteration Directions
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
Reflection
pain points
pain points
Design direction and business goals
Design direction and business goals
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules