B端项目管理软件web改版
Designing a mobile app to connect food enthusiasts through shared dining experiences, from concept to prototype.
Designing a mobile app to connect food enthusiasts through shared dining experiences, from concept to prototype.
UX/UI Designer
UX/UI Designer
school individual
school individual
2023.10-2023.11
2023.10-2023.11
Stage 1. Market research and analysis
Initiated the project with comprehensive market research, analyzing competitors and identifying gaps in the social dining app market. Conducted surveys and focus groups with potential users to understand their needs, preferences, and pain points regarding dining out and socializing.
Synthesized research findings to develop a clear value proposition for the app, focusing on unique features such as group dining options, personalized restaurant recommendations, and event planning capabilities.
Stage 2. Concept development and user flow design
Led the conceptualization phase, brainstorming with the design team to generate innovative ideas that align with user needs and project goals. Developed user personas and scenarios to guide the design process and ensure a user-centered approach.
Mapped out user flows for key app functionalities, including account creation, restaurant browsing, event creation, and social interactions. Prioritized simplicity and intuitiveness in the navigation structure to enhance user engagement.
Stage 3. UI design and prototyping
Created detailed wireframes and interactive prototypes using Adobe XD, focusing on crafting an inviting and user-friendly interface. Selected a warm and inviting color scheme and typography that reflects the app's social and culinary focus.
Developed high-fidelity prototypes that showcased the app's core features, including a dynamic home feed, detailed restaurant profiles, and an integrated chat system for planning dining events. Conducted iterative design reviews with the team to refine the prototypes.
Stage 1. Market research and analysis
Initiated the project with comprehensive market research, analyzing competitors and identifying gaps in the social dining app market. Conducted surveys and focus groups with potential users to understand their needs, preferences, and pain points regarding dining out and socializing.
Synthesized research findings to develop a clear value proposition for the app, focusing on unique features such as group dining options, personalized restaurant recommendations, and event planning capabilities.
Stage 2. Concept development and user flow design
Led the conceptualization phase, brainstorming with the design team to generate innovative ideas that align with user needs and project goals. Developed user personas and scenarios to guide the design process and ensure a user-centered approach.
Mapped out user flows for key app functionalities, including account creation, restaurant browsing, event creation, and social interactions. Prioritized simplicity and intuitiveness in the navigation structure to enhance user engagement.
Stage 3. UI design and prototyping
Created detailed wireframes and interactive prototypes using Adobe XD, focusing on crafting an inviting and user-friendly interface. Selected a warm and inviting color scheme and typography that reflects the app's social and culinary focus.
Developed high-fidelity prototypes that showcased the app's core features, including a dynamic home feed, detailed restaurant profiles, and an integrated chat system for planning dining events. Conducted iterative design reviews with the team to refine the prototypes.
B端项目管理软件web改版
Stage 4. User testing and iteration
Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.
Stage 5. Final presentation and handoff
Compiled and presented a comprehensive project report to the internship team and stakeholders, detailing the design process, user testing findings, and final app design. The presentation highlighted the app's potential to foster social connections through shared dining experiences.
Prepared and delivered design specifications and assets to the development team, ensuring a smooth handoff and providing support during the initial stages of app development.
Stage 4. User testing and iteration
Organized user testing sessions with a diverse group of participants to gather feedback on the app's usability and appeal. Utilized both in-person and remote testing methods to collect a wide range of insights.
Analyzed feedback to identify usability issues and areas for improvement. Implemented design iterations to address user concerns, enhance the app's functionality, and improve the overall user experience.
Stage 5. Final presentation and handoff
Compiled and presented a comprehensive project report to the internship team and stakeholders, detailing the design process, user testing findings, and final app design. The presentation highlighted the app's potential to foster social connections through shared dining experiences.
Prepared and delivered design specifications and assets to the development team, ensuring a smooth handoff and providing support during the initial stages of app development.
There is a certain sense of sustainability
Material life has been satisfied, and people begin to pursue spiritual world. They are more likely to contribute to a sustainable future compared to less affluent families.
Material life has been satisfied, and people begin to pursue spiritual world. They are more likely to contribute to a sustainable future compared to less affluent families.
Pay attention to the community image
These families care about themselves and their community and have more opportunities for involvement.
These families care about themselves and their community and have more opportunities for involvement.
children's family
Opportunities to cultivate the next generation's awareness of sustainable development.
Opportunities to cultivate the next generation's awareness of sustainable development.
Relatively large family base
Compared to more mature and prosperous families, there are relatively more of these types of families, with more users.
Compared to more mature and prosperous families, there are relatively more of these types of families, with more users.
Reflections
This project was an invaluable opportunity to apply UX/UI design principles in a real-world setting, contributing to a product that promotes social connectivity and culinary exploration. It challenged me to think creatively about how to meet user needs and preferences, enhancing my skills in research, design, and collaboration. The experience underscored the importance of user feedback in the design process and the impact of thoughtful design on user engagement and satisfaction.
Reflections
This project was an invaluable opportunity to apply UX/UI design principles in a real-world setting, contributing to a product that promotes social connectivity and culinary exploration. It challenged me to think creatively about how to meet user needs and preferences, enhancing my skills in research, design, and collaboration. The experience underscored the importance of user feedback in the design process and the impact of thoughtful design on user engagement and satisfaction.
positive
There is a certain awareness of sustainability; there is enough money to invest in the family
There is a certain awareness of sustainability; there is enough money to invest in the family
＋
negative
If the change will affect their quality of life, they are more inclined to maintain the status quo; lack of time
If the change will affect their quality of life, they are more inclined to maintain the status quo; lack of time
Research material source: Gengame's Smart Energy Savings (SENS) project
Research material source: Gengame's Smart Energy Savings (SENS) project
案例分析
Teho
专注推广安装节能设备
初期付出成本高，阻碍大
APP无法长期留存用户
Teho
专注推广安装节能设备
初期付出成本高，阻碍大
APP无法长期留存用户
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
pain points
pain points
Design direction and business goals
Design direction and business goals
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Limited weekend activities are difficult to meet social and educational needs
Limited weekend activities are difficult to meet social and educational needs
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Time is running out
Time is running out
Time is running out
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Feeling lonely and lacking a sense of achievement in sustainable efforts
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Business goal 1: Cultivate a community atmosphere conducive to sustainable activities.
Limited weekend activities are difficult to meet social and educational needs
Limited weekend activities are difficult to meet social and educational needs
Limited weekend activities are difficult to meet social and educational needs
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Business goal 3: Promote sustainable efforts for parents and children to participate together {{可持续努力}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
Not sure what can be done {{}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
Not sure what can be done {{}}
Not sure what can be done {{}}
Not sure what can be done {{}}
Business goal 2: Reduce barriers to sustainable user engagement.
Business goal 2: Reduce barriers to sustainable user engagement.
功能架构
对以上主要功能做进一步的梳理
功能架构
对以上主要功能做进一步的梳理
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Direction: Integrating with Existing Family Schedule
Starting from Daily Chores and Weekend Parent-Child Activities
1. Integrate sustainable behavior into daily life through a weekly challenge system
Design Plan 1
[Weekly Challenges: Forming PK between Parent-Child Families in the Community, PK between Parents and Children]
By engaging children and allowing them to supervise each other through PK, it avoids increasing parental management pressure. This achieves the goal of involving children and parents in sustainable activities together. Also, by being aware of the dynamics of other families, it helps to reduce feelings of loneliness. Ultimately, it helps to enhance the atmosphere of sustainable efforts in the community.
In order to preliminarily validate the design proposal, I conducted lo-fi tests to gather user feedback. Due to time constraints, I was unable to reach the actual target families, so I sought feedback from UX classmates and teachers to aid iteration.
In order to preliminarily validate the design proposal, I conducted lo-fi tests to gather user feedback. Due to time constraints, I was unable to reach the actual target families, so I sought feedback from UX classmates and teachers to aid iteration.
Lo-fi测试反馈及过程
Lo-fi测试反馈及过程
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Through lofi feedback, I confirmed that the overall direction of the design proposal is correct. Next, I will continue to iterate on the design details based on the feedback and my own thoughts.
Currently, due to time constraints and implementation difficulties, I have initially designed the daily functional part. The weekend activities section has a lower priority due to its involvement in the planning of activities from multiple parties. Currently, it only remains at the stage of outlining the general functional flow in the online framework, without delving into specific details of thought and design.
Currently, due to time constraints and implementation difficulties, I have initially designed the daily functional part. The weekend activities section has a lower priority due to its involvement in the planning of activities from multiple parties. Currently, it only remains at the stage of outlining the general functional flow in the online framework, without delving into specific details of thought and design.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
Design Thinking
Future Iteration Directions
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
By analyzing user profiles, I found that this family values time with family and friends very much, and weekend activities are very important to them. However, arranging suitable weekend activities needs to take into account the needs of children and families. Therefore, designing suitable weekend parent-child activities for them may be an opportunity to introduce sustainable practices.
Reflection
pain points
pain points
Design direction and business goals
Design direction and business goals
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules
Time is running out
Time is running out
Main design direction: integrating existing family schedules
Main design direction: integrating existing family schedules